01

Georgia Clegg.

EMAIL

hello@georgiaclegg.com

Bloom Edinburgh International Festival 2017

In 1947, the Edinburgh International Festival was established to “provide a platform for the flowering of the human spirit”.

70 years later, Bloom marked this anniversary of the Festival by commissioning 59 Productions to transform all the facades around St Andrew Square into a vast canvas for projection-mapped animations.

Bloom celebrated the joyful transformation of the city over the preceding 70 years, from the darkness and division of the post-war era to a contemporary explosion of colour and spectacle. 

Date

July 2017

Venue

Edinburgh International Festival

My Involvement

Working for 59 Productions, I was tasked with creating animated vignettes depicting post-war Europe. This involved sourcing public domain images and composing them in Photoshop within the bounds of a building’s facade. These vignettes were animated in After Effects, matting on and off with gentle bleeds and containing subtle moving elements. 

I also created stills that featured as part of a fast-moving slideshow on the themes of film, jazz, books and tartan. 

Software

Photoshop
After Effects

Selected Press

“59 Productions’ stunning vision of ‘the flowering of the human spirit’ opened this year’s EIF”

The Scotsman

“Bloom transforms St Andrew Square into an immersive environment of colour, sound and texture to kick off the international festival”

The Guardian

“Bloom is about what the inspiration of the Festival has brought to the city as a destination for the world”

The Herald

59 Productions Team

Project Director
Leo Warner

Lead Designer
Akhila Krishnan

Producer
Rebecca Collis

Composer
Nick Powell

Sound Designer
Gareth Fry

Lighting Designer
Matt Daw

Animation & Design
Lawrence Watson
Edd Stockton
Nicol Scott
Aaron Brady
Emily Howells
Simon Russell
Raphael Pimlott
Georgia Clegg
Joanna Pilarczyk

Assistant Designer
Dale Croft
Matthew Taylor
(pre-production)

Graphic Design
Bex Pitt

Production Manager
James Roxburgh

Programmer & System Design
Maximilien Spielbichler

Technical Assistant
Iain Syme

Programmers
Rowan Pitts
Sam Jeffs

Network
Chris Dunkin

error: Content is protected